So there I was travelling the highways and byways of the city in a big red open-top double decker bus, making good on Alain de Boton’s declaration that “The pleasure we derive from journeys is perhaps dependent more on the mindset with which we travel than on the destination we travel to.” I felt like a tourist, even without the uniform of sandals-and-socks and a giant Nikon camera, or its modern incarnation that involves pointing an iPad at some unfortunate local.
# 197 Point you to what I think is a brilliant campaign created by TBWA for Joburg’s top museum, the Apartheid Museum. It’s called “A history forgotten is a future lost” and it’s a series of video interviews conducted with young adults in the form of a pop quiz.
And depending on which generation you fit into you’ll find this video either amusing, heartening, shocking or just plain sad. Continue reading