As Mexico’s drug war has escalated so has the number of deadly weapons. Pedro Reyes wanted to do something about it. He came up with a campaign that involved creating a series of TV spots in the “shape of a soap opera” entreating the audience to bring a gun to city hall in exchange for a coupon you could trade for a microwave or other household appliances. It broke the record for the voluntary donation of arms with 1527 guns handed in. They were taken to a factory and melted down and fabricated into 1527 shovels. There was “not a big design improvement” is typical of Reyes’ understatement. Just a change in source material – “from an agent of death to an agent of life” as the shovels were handed over to schools and used to plant trees. Continue reading
Get excited about this year’s Design Indaba as Cape Town’s premier event will be in Joburg next week. With the main conference sold out in CT the organisers have come up with simulcast events in both cities. I am planning to attend DI2011: A Better World Through Creativity, at the Arts Centre Theatre of the University of Johannesburg, Kingsway Campus, for the three-day programme starting Wednesday next week.
I have been to the Design Indaba Expo a few times and last attended Design Indaba on its 10th anniversary in 2007. Then I was watching a presentation on Germany’s World Cup Fan Fests and trying to imagine what World Cup 2010 would be like. Done that!
I am a huge fan of this event that brings together an incredible array of creative minds to share their experiences and inspiring works. It’s the South African equivalent of TED, just a whole lot more stylish. In 2007 my favourite presenters included Professor Neil Gershenfeld, Director of MIT’s Center for Bits and Atoms (just the name of that centre would have been enough) who spoke about small-scale project centres that enabled people from severely un-advantaged communities to take part in creating technology and not just consuming it. It was brought together under the idea of “personalising fabrication” – that if you give ordinary people access to modern means of invention – a lab – you get extraordinary things. Continue reading