#208 Join in the fray about vuvuzelas that has become more deafening than the trumpet itself this week. Score one to South Africa for getting the word into international headlines, another for causing Twitter to shudder with #vuvuzela overload, a third for making Ronaldo weigh in on this weighty matter (instead of on fast cars and faster women) and give that guy at the rugby match in Wales that was brave enough to blow one a round of applause. It’s something I have written about before, the fact that I like the vuvuzela and its angry-wasp-like sound (cue the insults from the vuvuzela-haters). Continue reading →
#207 Enjoy this moment – In true Jozi style flags fly proudly off electric fences, the sound of vuvuzelas (singly, that of a wounded bull elephant, in large groups – more like angry hornets) rings out wherever you are – from Melrose Arch to Braamfontein, Sandton to the Soweto no matter what time of day. Fashion trends hold no sway as most people are intent on showing their team colours. I have succumbed. This city is yellow and green, in love with this time, this place, and this nation. Continue reading →
#188. Listen to one of the other stars of the Flux Trend Review, Sylvester Chauke, marketing manager of Nando’s. Not only did he dance onstage to Beyonce’s “All the single ladies” but he also revealed the essence of the company’s marketing strategy, summed up by: “passionate about South Africa, and taking a stand against the bland”. The chicken brand is determined not to bore its audience, seeking instead to engage their attention in interesting ways, mostly through sharp social commentary and humour. They are keen to be part of the conversation and their ads provoke a reaction because they have a way of bringing to light the country’s zeitgeist. This I like.
A current favourite is their response to Fifa’s tagline: Make sure you can say “I was there”.
Then there’s my other favourite favourite — the recent Valentine’s Day message riffing off Jacob Zuma’s latest romantic misadventures. Continue reading →
#182. Think of covering the walls with some highly covetable posters. To mark the (dare I say it – FIFA, don’t shoot) World Cup in South Africa in 2010 (there it’s out and so far the use of those words together in one sentence has brought me neither a lightning bolt nor an ominous knock at the door. In fact those German Shepherds barking are mine) a number of local and international artists were commissioned to produce some truly gorgeous works of art. An official Art Posters Edition series that “celebrates and pays homage to the beautiful game“.
#159. Take a drive to Soccer City where the opening and closing games of the Fifa World Cup will take place in 2010. With 227 days to go until kickoff the stadium on the outskirts of Soweto is close to completion. We viewed it yesterday under a broody Joburg sky — Continue reading →