Design Indaba Day 3: Pedro Reyes, Oded Ezer and Google’s Robert Wong

Brokenhearted that it’s all over… a last fix from Design Indaba 2011. And the highlights of the last day were …
Pass the envelope please

As Mexico’s drug war has escalated so has the number of deadly weapons. Pedro Reyes wanted to do something about it. He came up with a campaign that involved creating a series of TV spots in the “shape of a soap opera” entreating the audience to bring a gun to city hall in exchange for a coupon you could trade for a microwave or other household appliances. It broke the record for the voluntary donation of arms with 1527 guns handed in. They were taken to a factory and melted down and fabricated into 1527 shovels. There was “not a big design improvement” is typical of Reyes’ understatement. Just a change in source material – “from an agent of death to an agent of life” as the shovels were handed over to schools and used to plant trees. Continue reading