#188. Listen to one of the other stars of the Flux Trend Review, Sylvester Chauke, marketing manager of Nando’s. Not only did he dance onstage to Beyonce’s “All the single ladies” but he also revealed the essence of the company’s marketing strategy, summed up by: “passionate about South Africa, and taking a stand against the bland”. The chicken brand is determined not to bore its audience, seeking instead to engage their attention in interesting ways, mostly through sharp social commentary and humour. They are keen to be part of the conversation and their ads provoke a reaction because they have a way of bringing to light the country’s zeitgeist. This I like.
A current favourite is their response to Fifa’s tagline: Make sure you can say “I was there”.
Then there’s my other favourite favourite — the recent Valentine’s Day message riffing off Jacob Zuma’s latest romantic misadventures. Continue reading