As Mexico’s drug war has escalated so has the number of deadly weapons. Pedro Reyes wanted to do something about it. He came up with a campaign that involved creating a series of TV spots in the “shape of a soap opera” entreating the audience to bring a gun to city hall in exchange for a coupon you could trade for a microwave or other household appliances. It broke the record for the voluntary donation of arms with 1527 guns handed in. They were taken to a factory and melted down and fabricated into 1527 shovels. There was “not a big design improvement” is typical of Reyes’ understatement. Just a change in source material – “from an agent of death to an agent of life” as the shovels were handed over to schools and used to plant trees. Continue reading
#108. Watch Barack Obama do shtick. And he’s funny, really funny. He spent Saturday night doing a live act at the White House Correspondents’ dinner. There are references to Michelle Obama’s “right to bare arms” after her sleeveless dresses made the UK media gasp, give high praise and spend column inches telling women how to get rid of their chicken wings, Dick Cheney’s new book “How to shoot people and ….” and the warm and fuzzy relationship between him and Hilary Clinton. She came back from Mexico and gave him a very big hug.
He outlined ambitious plans for the next 100 days Continue reading