“What’s your top seller?” I ask Fatima Nanabhay of the African Music Store near Diagonal Street in Joburg’s city centre. “The goat bells,” she says. At R14 a piece they fly out the shop. Cow bells are also a big hit, she tells me. As I ask the question the only thing flying past us is the traffic along the city street and the guy wheeling a trolley with blankets piled high past the doorway. For the record there’s not a goat to be seen.