#188. Listen to one of the other stars of the Flux Trend Review, Sylvester Chauke, marketing manager of Nando’s. Not only did he dance onstage to Beyonce’s “All the single ladies” but he also revealed the essence of the company’s marketing strategy, summed up by: “passionate about South Africa, and taking a stand against the bland”. The chicken brand is determined not to bore its audience, seeking instead to engage their attention in interesting ways, mostly through sharp social commentary and humour. They are keen to be part of the conversation and their ads provoke a reaction because they have a way of bringing to light the country’s zeitgeist. This I like.
A current favourite is their response to Fifa’s tagline: Make sure you can say “I was there”.
Then there’s my other favourite favourite — the recent Valentine’s Day message riffing off Jacob Zuma’s latest romantic misadventures. Continue reading →
#187. Attend the Flux Trend Review, which I did yesterday at the University of Johannesburg Theatre – a little spot of [architectural] light on an otherwise mostly foreboding campus (that was besides for the delicious food from the hospitality and tourism students – 10 out of 10 for the home-made biscuits). Ferial Haffajee, editor of City Press gave the opening talk, a state of the nation address that included lots of ripe bananas, a great soundtrack and even a soccerball giveaway (definitely a 2010 event trend). Maybe JZ should try that. Continue reading →
#183. Plan ahead. The annual Flux Trend Review is a collection of essays brought together by Dion Chang, to put words to the “state we are in”. This year’s edition (the third) is from an eclectic mix of viewpoints on mostly everything under the formerly cloud-laden sky, from our relationship with technology and the social web to our overwhelming desire to slow things down, from the anticipated real impact of the soccer world cup to the world become undone by the global recession.There are big questions asked and answers given on everything from our health to the labels we covet.
There’s talk of the power of word of mouse and lots about what’s shaking up the old media business (Irwin Manoim) and even an essay on how the rainbow nation hasn’t ended with a pot of gold by Sunday Times editor Mondli Makhanya. I liked the cute piece on soccer players eclipsing rock stars as the new celebrities and the idea that as the world reels from massive retrenchments and job losses there is a trend towards reassessing our working lives and re-crafting them to be less of a wage slave cliche.
So that’s the state we are in and you have to humour a trend consultancy that labels itself Flux. At this point I should disclose that I had a small hand in the book (as a copy-editor on the project). But it’s not for this reason that I am planning on attending the Conference this week (it’s my consolation for not making it to Cape Town’s Design Indaba). It’s an opportunity to have the bones thrown on what the future just might look like.
It all happens on Thursday (February 25) at the University of Johannesburg theatre in Auckland Park and the lineup includes City Press Editor Ferial Haffajee on the state of our nation (If all I know about Ms Haffajee is true then the nation would have got a better deal had they had saved their TV time for her instead of tuning into the more”official” S O N last week) and the “Green Bishop” Geoff Davies on the state of the planet. There is also Mokena Makeka, creative director and MD of Makeka Designs on the topic of “Urban Spaces for Modern Tribes” (he’s also in style bible Visi this month) and Sylvester Chauke, Marketing Manager of one of SA’s cheekiest brands, Nandos SA. There’s something on wellness in the 21st century and lots about living a digital life.
There’s even a bit of poetic license as corporate poet Lebo Mashile rounds off the proceedings. Definitely something to do in Joburg this week. For more or to book a ticket go to http://www.fluxtrends.co.za/