Like all true love stories this one has moments of exhilaration, and of defeat. In pursuit of a romantic ideal one must be prepared as much for pure joy as for its opposite.
Along Bezuidenhout street, where it meets Viljoen in the park below Troyeville ridge is a bed. Its plush studded headboard is the stuff that Joburg migrant dreams are made of, Beares catalogues and lay-byes. Its pillows have the texture of velvet and on it lays a duvet, creased as if the bed’s occupants had just arisen from their slumber.
The bed is inviting.
On the morning I visit two birds are using the folds of the duvet as a birdbath. The park is green, the bed resting in peaceful shade. Continue reading →
#188. Listen to one of the other stars of the Flux Trend Review, Sylvester Chauke, marketing manager of Nando’s. Not only did he dance onstage to Beyonce’s “All the single ladies” but he also revealed the essence of the company’s marketing strategy, summed up by: “passionate about South Africa, and taking a stand against the bland”. The chicken brand is determined not to bore its audience, seeking instead to engage their attention in interesting ways, mostly through sharp social commentary and humour. They are keen to be part of the conversation and their ads provoke a reaction because they have a way of bringing to light the country’s zeitgeist. This I like.
A current favourite is their response to Fifa’s tagline: Make sure you can say “I was there”.
Then there’s my other favourite favourite — the recent Valentine’s Day message riffing off Jacob Zuma’s latest romantic misadventures. Continue reading →