The awesome "fun theory"

#165. Watch the video that brings fun theory to life.

This is from a campaign by Volkswagen on the site TheFunTheory.com. It is “dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.” No disagreement there.