When historians turn over the major events of 2013, among Egypt’s implosion, popular revolts and the tragic Shakespearean makeover of a famous and much-loved sportsman who shot his future, will be the cronut. Continue reading
Every week for the past few months me and the 9-year-old take ourselves off to a boxing gym in Norwood where we train as if we are planning to meet Ali in the ring. Under the guidance of a former champ – Andrew Matabola – we do crunches, push-ups, sit-ups, squats, lunges, weights, skipping and then we punch, and punch and punch. Combinations of straight punches, uppercuts and hooks, our hands wrapped, and encased. Continue reading
#188. Listen to one of the other stars of the Flux Trend Review, Sylvester Chauke, marketing manager of Nando’s. Not only did he dance onstage to Beyonce’s “All the single ladies” but he also revealed the essence of the company’s marketing strategy, summed up by: “passionate about South Africa, and taking a stand against the bland”. The chicken brand is determined not to bore its audience, seeking instead to engage their attention in interesting ways, mostly through sharp social commentary and humour. They are keen to be part of the conversation and their ads provoke a reaction because they have a way of bringing to light the country’s zeitgeist. This I like.
A current favourite is their response to Fifa’s tagline: Make sure you can say “I was there”.
Then there’s my other favourite favourite — the recent Valentine’s Day message riffing off Jacob Zuma’s latest romantic misadventures. Continue reading